Web10 Sep 2014 · Presentation Transcript. STRATEGIES FOR INCREASING MARKET SHARE BY A K BHAN Dy. GM – Technical Services HPCL. BRAND • A SET OF DIFFERNTIATING PROMISES THAT LINK A PRODUCT TO ITS CUSTOMER. • BRANDING • IS ABOUT CREATING A LASTING VALUE PROPOSITION FOR YOUR SERVICE AND COMMUNICATING IT … Web14 Nov 2024 · 6 Effective Market Penetration Strategies. 1. Product Improvements & Upgrades. Customers want and expect the best products and services offered. Improving and upgrading existing offerings is one of the best ways to increase value that will grow your customer base and market share. Adding additional features or an upgraded design that …
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